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New Groove Formation Music Video

New Groove Formation Music Video

Just before christmas we filmed 2 members of New Groove Formation against a green screen. It was a long day, with lots of swearing at mucked up scenes and numerous cups of coffee. But it was also great fun and at the end of 6 long hours we got all that we needed...

The next time the band saw the video...it looked something like what you see above! In the meantime we had found two kids (with parental consent...promise!) to star in it and managed to whisk them away from busy family christmas time for a day at SoundAdviceUK HQ. With platefuls of ham sandwiches, cartons of juice and many a costume change we got all the filming done in a miraculous 3 hours. Oli and Jordo quickly became obsolete as Alfie and Zoe took over the direction and acting lessons. They both took to the world of music videos like ducks to water, all in all a great days filming!

The post production was not quite so smooth sailing. It is the first video of this kind we have done and although great fun, challenging and educational, it was also a lot more work than we had anticipated. But with teamwork, insanely late nights and early mornings from Ello we got it all done.

We hope you enjoy the fruits of our efforts and pass it on to all your chums. If you would like a video, animation, illustration or any of that jazz made by Sound Advice Creatives, don't hesitate to get in touch. We would love to hear from you.

Also make sure you check out the New Groove Formation website here.

You can also see the outtakes and some live videos of NGF at www.youtube.com/SoundAdviceUK.